Your Domain Name Is a Permanent Decision
Changing your domain after your business is established means losing SEO authority, confusing customers, and breaking every link ever shared. Get it right the first time.
The 10 Rules of Domain Name Selection
Rule 1: Keep It Short
Aim for 6-14 characters. Shorter domains are easier to remember and type.
Rule 2: Choose .com When Possible
People default to .com. Alternatives in order of preference: .co, .io, industry-specific (.law, .dental), .net.
Rule 3: Make It Easy to Spell and Pronounce
The radio test: could someone type it correctly after hearing it once? Avoid multiple spellings, numbers mixed with words, and hyphens.
Rule 4: Avoid Trademark Conflicts
Search the USPTO database at uspto.gov before registering.
Rule 5: Include a Keyword If It Fits Naturally
- Natural: austinroofingpros.com
- Forced: best-cheap-plumber-in-dallas-texas.com
Rule 6: Think Long-Term
Choose a name that will not limit you as your business grows.
Rule 7: Check Social Media Availability
Use namechk.com to check availability across platforms.
Rule 8: Buy Common Misspellings
Set them to redirect to your primary domain ($10-20/year each).
Rule 9: Register for Multiple Years
Prevents accidental expiration and may signal legitimacy to Google.
Rule 10: Use a Reputable Registrar
- Cloudflare Registrar: At-cost pricing, cheapest option
- Namecheap: Affordable with good support
- Google Domains: Simple interface
After You Register
- Set up professional email ([email protected])
- Enable WHOIS privacy
- Point DNS to your hosting
- Set up SSL from day one
FAQ
Should I include my city in my domain name?
Only if you will never expand beyond that city. "SeattleLawnCare.com" limits you if you grow to Portland. A brandable name is more flexible.
What if my ideal .com domain is taken?
Try adding a word like "HQ," "Get," or "Try" before your name. Or use a .co extension. Avoid paying thousands for a taken domain unless it is truly critical to your brand.
Can I change my domain name later?
Technically yes, but it is expensive in terms of lost SEO, broken links, and customer confusion. Treat this as a permanent decision.